“Entrepreneur Arianna Huffington took a trip inside virtual reality and learned how the immersive tech can help ease physical pain. Howard Rose, CEO of DeepStream VR, had Huffington place her left hand into an ice bucket; the minute-long bath proved a painful experience. But when she dipped her hand again in the chilly water, this time donning a VR headset and playing a game, she barely felt any discomfort. “That was amazing,” Huffington said. —” Fortune Magazine: Report from Brainstorm Health Conference

Hey, Howard here. It’s not every day that I get the chance to inflict pain on celebrities in the name of science, especially not ones as charming and affable as Arianna Huffington. Thanks to Fortune Magazine, I got this rare chance to do just that, on stage in front of a room full of top thought leaders from accross the healthcare arena. The Fortune Brainstorm Health conference was an exceptional gathering that illuminated the huge challenges and the fantastic opportunites we face to keep this planet alive and healthy.